دربارهی Drive (The Surprising Truth About What Motivates Us)
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
كد كالا | 305246 |
زبان | انگلیسی |
نویسنده | Daniel H Pink |
سال چاپ | 2011 |
تعداد صفحات | 242 |
قطع | رقعی |
ابعاد | 12.8 * 19.3 * 1.9 |
نوع جلد | شومیز |
وزن | 195 |
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